If you are looking a hassle-free solution to manage your online store as well as local retail store, then Shopify is the best platform suitable for you. Just pay some membership and focus on business strategies. Forgot about the backups, securities, server etc. It's also suitable for a start-up who looking a great e-commerce platform in Shoe-string-budget.

As it's based on Ruby on Rails open source so easy to create an additional app as per needs. At present near about 500,000+ Shopify stores active all around the world.

History

In the initial days of 2014 Shopify considered as an online store rather than a platform.The company never thought to consider it as Ecommerce platform and to launch it as a software in terms of ecommerce.In earlier days Shopify was popular as Snowdevil and at that very time, it was used for selling Snowboards. After that, it was called as Faded Pixel when it becomes the first e-commerce platform.In 2006, Shopify was founded in Ottawa by Tobias Lütke, Daniel Weinand, and Scott Lake. Shopify platform earned a combined total of $100 million in sales as if the company’s shopping cart system launched in 2007.Then afterward, in 2009 the company launched its annual Build-a-Business Contest.

After a phase of time, Shopify raised a series of financing worth $7 million from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures and Alex Ferrara. A Bessemer partner, joined Shopify’s board which enhance its growth. At the time, Shopify was processing $100 million in revenue for customers. In 2011, Shopify powered 15,000 active stores across 80 countries. In this long runway, Shopify acquired the place of a finalist for Startup of the year in the Canadian Startup Awards. Hence, founder Lütke became a finalist for Entrepreneur of the Year.

In the summer of 2013, Shopify acquired Jet Cooper, a design and user experience agency based in Toronto, Shopify set the another massive $100 million Series C round.

Shopify was awarded as Crowned Employer of the year in 2014 Canadian Startup Awards. Its increased numbers from 140,000 stores, $3.7 billion in sales, and large-scale growth in mobile commerce undoubtedly made it soon to be named one of Canada's most innovative companies.

Features which make it special from others

CDN hosted solution

CDN stands for content delivery network or content distribution network (CDN), it is a large distributed system of servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance. In a nutshell, CDN host always fasts compare with other normal hosts.

Storefront

Shopify offers to browse its Shopify Theme Store where 100+ professional themes are available as per the requirement. These themes are created by world-renowned designers which will beautify your online store with an appealing layout and eye-catching designs. Shopify store also embedded with built-in mobile commerce shopping cart. Customers can browse and do shopping using their mobile phone or tablets. Shopify offers you to create your own Brand and customize your online store.

Shopify templates come with its own intuitive settings so that the end users can easily customize the storefront from the backend/admin without any technical assistance. Shopify gives the option to opt own domain name or purchase through Shopify. Store owners can host an entire website on Shopify.The online store comes with a full-featured content management system.

Strong store management

Shopify includes Customer profiles to learn more about your associated customers and their shopping habits. It enables to find customer's contact information and order history at a glance.Your customers can also check out as a guest without creating an account. Export customer lists can be easily made based on location, purchase history, and more and Customer groups categorize.

Fulfilment centres to connect to fulfilment solutions such as Amazon, Rakuten Super Logistics, and Shipwire, or set up a custom fulfillment solution. Order fulfillment to fulfill one or multiple orders with just one click, making your daily order management a breeze. Dropshipping is being provided by Shopify which integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business. Refund some or all of an order to the payment method used. Inventory is updated automatically. Using Shopify app on smartphone to update store, manage inventory, fulfill orders, and contact a customer. Email templates are available to customize your automated store emails with the design and language you want.

Excellent analytics

You can make an actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business. And, gain insight and analyse into your store's growth as well as you can keep a watch over sold or not sold products. Shopify makes the reports that can be exported for further analysis in your favourite spreadsheet tool. Google Analytics works with your online store, so you can track sales, visits, and referrals. One can easily see your visitors come from, and how they found your online store.

Payment Getaways

Shopify contains all pages, content, credit card, and transaction information is protected at the same level of security used by banks. Shopify integrates Gateway to 70 payment gateways naming from bitcoin to PayPal to iDEAL over 70 external payments.

Shipping Methods

The idea of Shopify leverage off independent designers to create themes, making them to bring so many different ideas that ultimately benefits you. You can offer free shipping to your customers by improving your average order size. Shopify gives you a wide variety of choices to select the price point at which free shipping applies.

Shopify offers multiple languages to your online stores. The store checkout comes in 50+ languages, and it can be translated to your store's theme as it suits your requirements. Automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx is received by Shopify through automatic carrier shipping rates. Shopify offers flexible shipping rates by setting up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates. Shopify automatically handles the major country and state tax rates based on the location.

Multi-users collaboration

When we are searching for a plug-in that will work coherent with your store, which will allow a single profile/member to have multiple users.Then, Shopify is the best example to multiuser interface which allows one profile to have multiple users. The best ways to build and improve your Shopify store include everyone that might range from a team or some other folks you can get involved in collaborating on your store. Shopify avails the facility to invite your outside service providers such as developers, designers or photographers as well. Almost everyone who works for you has ideas on how to make things better. Sometime it is advisable in making different team members responsible for areas of your online store that they are best equipped to deal with and your staff a sense of responsibility and indirectly helps in growth as a value asset for your business.

Shopify provides an effective infrastructure for multiple users to contribute content and collaborate meaningfully over the life cycles of various types of content. Shopify uses independent professional designers to create these themes, so the designs are always fresh and modern – they can make your store look credible and welcoming.

POS

Shopify has begun tackling offline retail with their POS system after setting the benchmark in online offering services. One can host their shop on the servers and they don't have access to the back-end code. POS comes with all the benefits of an eCommerce platform. Accept payments from multiple channels (credit cards, online payments, etc.) without worrying about third-party fees and restrictions. As you are managing your retail business using a unified interface, you are basically saving yourself a lot of time.

It allows you to handle all inventory processes in the cloud, Integration of the best hardware in retailing and Shopify POS helps you come to better and intelligent business decisions using information derived from comprehensive reports and analytics.

How we can help you in making Shopify store

Setup and configure store

We can setup and configure your store by using Shopify and it depends on how many products we are planning to offer, adding and organizing your product listings can be the very initial step for your Shopify store. In general, a well organized store is easier for your customers to use, helping them to find the products they want quickly. Hence, organising is the dominant part of your store.

Create scratch theme

Shopify offers a number of tools and resources to help us to get started building Shopify themes. Setting up a development store is the first step to creating Shopify themes. And, create your own account and after you have created your development store, you can choose the tools you want to use to create your theme. Shopify having several helpful resources that can help you learn the basics of

Shopify theme development.

Shopify uses Liquid to generate the HTML code for your site through this you can use Liquid tags to create rules about how the different elements of SEO optimization will display for a given page.

Customize existing Shopify theme

We can customize your e commerce website by using Shopify theme in a few easy steps to get as per your needs.

Shopify store maintenance

Prior to the opening of your store to customers, you need to make some store management decision. These include the store's shipping settings, payment methods, customize your tax settings, and add your store's policies to your checkout page.We are here to assist you for any technical assistance.

Migrating other stores on Shopify

Those already having an e commerce website or are using a different e-commerce platform for the business, and willing to migrate your product information and other content to Shopify. Then, before you start migrating your store to Shopify, you can have the overview and try the free 14 day trials. In few easy steps you can configure your basic adminstrative settings and import your store data to shopify.

Importing/exporting products

After you have configured your store's basic administrative settings, select one option whether to use a migration app to transfer your store's data from your current platform to Shopify. We can use CSV files to transfer content manually if not finding the migration app which help you to move data from your current platform to Shopify.

Installing and configure the app

There are a variety of apps are available to the proper functioning of the Shopify store. You can access an app, access an app's menu in Shopify.

Installing theme into the existing Shopify store

Shopify offers two themes one means is to download the theme from Shopify store and the other is available from your computer. One must install a theme before you can publish it on your Shopify store. Previewing a theme lets you see how the theme looks before paying for it. We can preview up to 20 paid themes at a time. In the Shopify Theme Store, there is availability of paid themes that you can preview the theme in your store before buying it.

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